Tour of Pembrokeshire

Buzinet have been involved in the design and marketing of the Tour of Pembrokeshire since 2011. The styling and the website for the Tour have been through a subtle evolution during the intervening years, every changing and always with an eye on the core values of the event, quality and community. In 2017 the event continues to move forward with the help of Buzinet both as a web designer, marketer and content creator.

 

“Buzinet have helped the Tour of Pembrokeshire grow from a small local event with around 500 entrants to the 1500 plus entrants we see today, developing the brand and supporting the ethos of a local event supporting the local community.”

Peter Walker – Organiser Tour of Pembrokeshire

 

In addition to this Buzinet produced and distributed press releases to the cycling, local and national press along with targeted email campaigns to engage existing and potential riders.

 

Buzinet has also produced print media for the event including large format banners and signage, rider route cards, posters, printed souvenir designs and the very successful souvenir t-shirts illustrating the 2014 event widely regarded as one of the toughest days out on a bike because of the route and weather involved.

 

The Tour of Pembrokeshire is the perfect example of what can be achieved alongside an immersive full service agency like Buzinet.

Pembrokeshire Bikes

Buzinet worked with Pembrokeshire Bikes’ existing brand to enhance their online presence, social media, print design. Buzinet also built and enhanced Pembrokeshire Bikes’ ecommerce offering, optimising it for search in what is a very competitive online market place.

In addition to the nuts and bolts of the various websites and social media presences Buzinet staff researched and immersed themselves in the culture of cycling making it possible to write product reviews and articles about products and local events.

The Pembrokeshire Bikes website incorporates, layout, search engine optimisation, ecommerce, copy writing, photography and individual product / event marketing campaigns to make it a rounded demonstration of Buzinet’s work. In the time between 2010 and 2015 the website popularity has grown steadily from 500 visits per month in the early days to 4000 visits per month in 2015.

“Buzinet have helped to build Pembrokeshire Bikes’ brand and media presence, moving from being one of many bike shops in West Wales five years ago to being the premier bike shop in West Wales today.”

Peter Walker – Owner Pembrokeshire Bikes